About Us

College Description

In its endeavour to establish a truly international level Centre of Excellence in Management and Information Technology, the Apeejay Education Society established the Apeejay School of Management (ASM) in 1993. The ASM strives to develop competent and relevant manpower for the twenty-first century needs of trade, business, and industry. The School supports the various programmes for enhancing the potential of individual students, enriching human values, upholding the Indian value system, all acting in the union as a vehicle for growth at the national and international level, thereby making it a “student-driven” institute of higher learning.

College Campus:

New Delhi

Campus and Faculty:

It takes pride in nurturing socially sensitive, ethically sound and globally competent managerial talent to create leaders of business organisations. Its vision is to become the most popular management institution which specializes in creating value-based management leaders. Besides being approved by AICTE, it has been rated as an A+++ grade college by Business India thanks to its efforts of providing quality education. It has linkages with colleges from various foreign nations and industries from different fields so that the students get the correct amount of exposure to what’s happening in the world.Accredited by ACBSP, USA Excellent placements across Banking, Financial Services, HR consulting, Retail, Infra, Tech, Research etc.Ranked amongst top private B Schools in India (Business India, Outlook & CSR-2013/14)

The Apeejay Advantage

Learning Environment– Pedagogy at ASM is designed with the objective of widening the horizon, streamlining intellect and mentoring the students to become rational decision makers.

Contextual learning is facilitated with the help of extensive industry projects, role-plays, management games and case studies to connect knowledge with current business practices. The PGDM (equivalence to MBA by AICTE & AIU) program focusses on contemporary issues facing the industry and hence industry visits and guest lectures by eminent business personalities are an integral part of the curriculum.

The programs are offered in six academic trimesters including compulsory summer training after completion of the first year. The first year of the programs contains essential elements of the core functional areas of business management. The second year introduces the participants to courses from specialized areas. The academic content has been developed keeping in mind current industry requirements. The courses and credits are continuously restructured to make them contemporary to the changing scenario in management education.

Special attention is given to developing communication skills as well as strengthening cognitive skills covering a wide section of operations. These are done through special skill development workshops on attitudes, language, culture, and interpersonal relationships. Theatre techniques, especially role-plays, are regularly used to create real-time corporate situations and students are trained to take effective managerial decisions.

Classroom Sessions– At Apeejay each day is a learning experience. The classroom sessions are interactive. Students grasp fundamental concepts and techniques through lectures and presentations thereby developing the base for cases, role-plays, projects, and discussions on contemporary issues. Such discussions form an integral part of the learning process, which helps the participants to develop assertiveness and sensitivity to others’ viewpoints.

Cultural Activities– Cultural Activities are an integral part of the all-round development of the student. Students and faculty together organize and enjoy various festival and cultural events at ASM. The annual inter-college Management and Cultural festival ‘Synergy’ provides students a platform to express themselves, interact with other young minds and exchange ideas through a series of thought-provoking and stimulating activities. Various activities and events such as Creative Writing, Bulls and Bears, Street Play, Ad-Mad Show, Dumb Charades, etc. are organized as part of the cultural festival. Students from various institutes in and around Delhi participate to showcase their talents and skills.


Bachelor’s Degree or equivalent (10 + 2 + 3) in any discipline with a minimum of 50% aggregate marks from a recognized Indian or foreign university. Candidates in their final year of Bachelor’s degree are also eligible to apply (provided that aggregate up to the final year must be 50% or above), subject to meeting the eligibility criteria.

The Institute considers CAT/MAT/XAT/CMAT/GMAT scores for admissions to its PGDM (equivalent to MBA) programme. Based on merit, candidates who qualify on various parameters (CAT/ MAT etc. scores, graduation scores) will be called for Group Discussion, Personal Interview and Written Test to be held at ASM Campus and possibly other cities in India.

The admission is based on the following parameters:

Previous Academic Performance – Candidates’ academic performance at the undergraduate level, 12th and 10th levels will be reckoned for consideration for admission.

Written Test – Candidates will be given a situation to assess and give their response. Time allowed for the test will be for a maximum of 15 minutes.

Group Discussion – The group discussion is generally held for about 25 minutes in which a maximum of 10 candidates participate in each group and interact with each other on a given topic. The candidates are evaluated by a panel on their initiative, logical content, group behaviour, communication etc.

Personal Interview – It is a one to one interview between the candidate and a panel for about 10-15 minutes in which a candidate is evaluated on his personality, communication ability, functional knowledge, general awareness, orientation for management course etc.

During personal interview candidate may be asked about his/her background, strengths and weaknesses, career objectives, reasons for joining PGDM (equivalent to MBA) course, subjects studied at undergraduate.

Following documents are required to be submitted along with application form:

  • Mark List of Class X
  • Mark List of Class XII
  • Mark List of Graduation (all years/ semesters)
  • Scorecard of CAT/GMAT/XAT/CMAT /MAT whichever applicable
  • Work Experience certificate (if applicable)
  • Two passport sized colour photographs
  • Graduate Degree equivalence from AIU for NRI Students

Note: All rules regarding selection are common to the PGDM+MBA Programmers. Please feel free to call the admission help desk for any queries at the following numbers:

Mobile : +91 93393 44436

You can also email us at: [email protected] or visit the website www.edubuddy.in

College Rank:

  • Ranked 56th in ‘India’s best B-schools survey’ by Outlook-Drishti, 2015
  • Ranked 57th in ‘Top 100 institutes’ by the Education post, 2014
  • Ranked 42nd in ‘Overall rank of private B-schools’ by Competition Success Review, 2013
  • Ranked 53rd in ‘Best B-Schools Survey’ by Business India, 2013

Courses Offered:


Entrance Exam Accepted:


Cut Off:

50% in Academic and 50%in CAT / MAT8*

Application Form Charge:


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Initial Registration Fee:


Fooding and Lodging Charges:

  • The institute provides separate hostel accommodation consisting boarding and lodging, both for boys and girls
  • Boarding and lodging is presently charged at the rate of Rs 8000 per month for girls and Rs 7300 for boys

College Placement:

ICICI Bank Capital IQ HSBC Future Group OBC Axis Bank The Leela HDFC Bank CSC Beroe Standard Chartered Deloitte HCL WNS American Express RocSearch The Smart Cube Times Group Philips Naukri.com ICICI Securities Indusind bank Videocon Yes Bank Karvy Stock Broking

Last Year Placement Details:

  • Highest: 13.5 Lakhs/Annum
  • Average: 6.1 Lakhs/Annum
  • Lowest: 4.46 Lakhs/Annum

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  • Amazing Compass
  • Library
  • Residential Hostel
  • Industry focus learning
  • Teaching skills

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